Dimitar Antov, Managing Director
dimitar.antov@straightforwardconcepts.com
Expertise
Dimitar is a Ph.D. Economist specializing in empirical analyses as well as a seasoned consultant, analytics leader, and author.
His work is centered around highly complex problems that involve utilizing Big Data and advanced analytics to implement business strategies.
Professional Background
Dimitar is the Managing Director of Straight Forward Concepts, a boutique consultancy at the intersection of cutting-edge data science, practical applications of advanced analytics, and solid business strategy.
Prior to his time at SFC, as Principal, Dimitar spent 13 years with the Cambridge Group and 9 years with the Nielsen Company.
Drawing on his extensive experience, Dimitar offers clients unique expertise in harnessing the power of Big Data and applying advanced analytics to build tools and solutions that identify and capture consumer demand.
Dimitar relies on modern data science techniques like AI, machine learning, data visualization, and BI reporting to operate a platform that enables the formulation of tactical plans and execution of strategic initiatives.
Notable achievements
•Led teams in introducing multiple new analytic methods in a new strategy activation practice leading to offerings generating 1/3 of The Cambridge Group’s revenue over past five years.
•Collaborated with practice leaders across Nielsen to invent new methodologies and products that utilize the company's data assets.
•Reduced overhead, improved data security, and boosted performance of analytics projects by moving company analytics projects onto cloud services.
•Authored and published white papers on the application of big data and analytics to business challenges.
•Co-authored "Optimizing Growth," published by Wiley & Sons, covering the practical applications of modern analytics techniques in driving profitable growth.
Education
Dimitar holds a Ph.D. from the Kellogg School of Management at Northwestern University. He was elected Phi Beta Kappa and graduated summa cum laude at Lake Forest College where he earned his Bachelor’s degree.
