Optimizing Growth
Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
In today’s ever more uncertain, social media driven, customer-centric business environment, it has never been harder to achieve profitable growth. This groundbreaking book delivers a proven approach to leveraging the latest Big Data capabilities to help you achieve organic, sustainable revenue growth.
In Optimizing Growth you’ll learn about a proven approach and powerful tools for diving deep into the sea of data freely available to businesses of all sizes and in every industry sector in order to glean powerful insights into demand, market trends, customer expectations, and much more. It provides powerful strategies , analytics, frameworks, and organizational capabilities, and it is packed with real-world success stories from businesses around the world that have implemented the methods described with spectacular results.
How Small Data Can Become Big Data's Secret Weapon
There is a lot of talk on what Big data is but very little understanding on how to build it and harness its value. The value of strategic frameworks such as shopper or customer segmentations is demonstrated when Big data is compiled and used to continuously refine and improve outcomes.
Getting Started with Analytics for Healthcare Marketing
There are numerous high impact areas for advanced analytics in your healthcare marketing organization. But how to go about it? Like any new initiative, the value potential also carries investment risks. We offer five recommendations for building data-driven approaches into your business.
Healthcare Marketing Pulse Check: Five High Impact Areas for Advanced Data Analytics
Many healthcare product companies continue to downplay the potential impact that investments in data analytics could have on their business. We offer an overview of five high impact areas for advanced data analytics in your healthcare marketing organization. The potential value ranges from broad strategic planning issues to evidence generation for promotional claims. Category maturation and ever increasing cost focus should, if anything, be a driver of more, not less sophistication when it comes to understanding your markets and leveraging data.
Trimming the waste line: How the Uplift framework lifts up vague marketing strategy
Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.