How We Can Help You
With our extensive experience in industry and deep understanding of data science, we can help your company use data to develop and implement modern business strategies.
Data Collection and Harmonization | Data Analytics | Execution and Implementation | Training and Education
Data Collection and Harmonization
In today's marketplace, it is increasingly important to keep your data up-to-date in order to make good decisions. At Straight Forward Concepts, you can rely on experts to collect, clean, harmonize, merge and properly manipulate data so you can improve your decision making.
Data wrangling. Utilize your data assets more effectively by linking them with each other and with third-party databases. We use state-of-the-art data science techniques to address all of your data wrangling needs.
Secondary Research. Understand the competitive landscape through secondary research with industry or category benchmarking. We have extensive experience with designing custom surveys and digesting publicly available sources to deliver compelling and robust competitive assessments.
Data Collection and Enhancement. Enhance the scope and quality of your proprietary data by appending external data sources. We license data from third-parties and also harvest public domain databases to augment your modeling and scoring data environments.
Data Analytics
Think of your data as digital currency: it's only useful if you put it to good use and figure out the best places to "spend" it. At Straight Forward Concepts, we help you "spend" your data on anlayses which deliver insights that deliver revenue.
Database Analytics. Use your own proprietary databases and/or third-party databases to find the customers you want with market basket, retention, and loyalty analysis. We can help you tap into the hidden power of these databases to deliver actionable consumer insights.
Predictive Modeling. Target customers more effectively by applying artificial intelligence and machine learning techniques to identify market segments in large databases. We deliver high accuracy and precision in predicting outcomes.
Survey Analysis. Get more insights from your survey results with clustering, regression-based analytics, and simulations. We apply robust statistical techniques to assure validity of results in small data samples.
Execution and Implementation
Most business strategies fail because they lack coherent activation plans. Implementation and execution are integral for the long-term success of any strategy.
Algorithm Scoring. Apply models outside of modeling data samples. We translate predictive algorithms in desired software languages and score them on desired databases.
Validation and Calibration. Keep your customer information current by applying and modifying models over time. We are able to process vast amounts of data to score and fine-tune algorithms, keeping your customer insights up to date.
Data Visualization. Keep track of your business with tools that visualize big data and complex analytics. We implement our solutions with data visualization and interactivity for improved understanding of your data.
Training and Education
Technology is changing more quickly than ever before making continuing education a vital part of a healthy company. From executive training for high-level concepts to hands on training for analysts, Straight Forward Concepts will help you get the technology training that your company needs so that you can stay one step ahead of the competition.
Within your Organization. We can help build your internal capabilities by offering one-on-one training of team members on executing all delivered analytics in your internal environment. We will work with you to identify gaps in internal capabilities and devise roadmaps for filling them. We can help setup cloud-based data processing and model scoring, and we provide continued support with troubleshooting, understanding how algorithms function, and creating model outputs over time.
Outside your Organization. We will help you stay up to date on best practices in data science and modeling as it relates to your individual needs. We partner with you to fill gaps in talent and capabilities, as well as recruiting personnel for future in-house execution. We will also author thought pieces and showcase project results with you at data science conferences.